Is Your Business Ready For The Christmas Season

Online spending was up 15.4% in the 2016 Christmas season in Ireland alone

Irish Consumers are Spending €850,000 an Hour Online.

Ireland is one of the fastest growing digital economies in the world. These figures are set to increase this Christmas season. Is your online shop ready?
The lead up to Christmas can be overwhelming. It’s important to get your website, online marketing and social media sorted now, so you aren’t floundering come November.
Here are some of the issues to sort before the Christmas rush.
Presenting Customer with Information

1. How does your website look on mobile devices?

1 in 4 customers buy online using mobile. However, 48% of customers do their research on mobile and then buy on their laptops. 61% of users do not return to a mobile site they had trouble accessing. If your website is not mobile optimised, it’s time to get it sorted.

2. Are you sorted on Social Media?

Now is the time to maximise your social media presence. Start by increasing your engagement through competitions, posts and product teasers –you don’t even have to mention the C word. Increasing anticipation and engagement grows your customer base for the season to come.

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3. Add reviews and ratings to your product pages

Online reviews impact 67.7% of purchasing decisions, according to Moz.com. Nothing builds trust like feedback from other customers. Implement a rating system on your product pages and solicit product reviews from customers. They don’t need to be overused. They simply need to be available to reassure and encourage.

4. Is your checkout process easy?

According to Baymard Institute research around 27% of customers abandon their shopping cart, mainly due to “too long [or/and] complicated checkout process”. Reworking your checkout is not an easy nor fast task, so you need to plan it in advance.

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5. Shipping, Terms & Conditions 

What is your returns policy?

Have you display the shipping prices on the product page?

Clearly displaying the terms and conditions is vital to reassure your customers-nobody wants a surprise in their shopping cart. Ensure easy returns. Provide the details upfront and your customers will reward you with return purchases!

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Testimonials

What our customers say about us.
"Idirlinn was recommended to us by a friend. We needed to design a website for a festival but didn't even know where to begin. From the outset David and Jindra were incredible. They were very patient and offered some great ideas and just made the process so easy. We have had several dealings with them since and have been very satisfied with their work. We highly recommend them on a regular basis and will continue to work with them."
Dara Herlihy & Matt Griffin,
Dingle Folk Fest
"Bhí Ealaín na Gaeltachta an-sásta le Idirlinn. Thóg siad gach rud a bhí uainn san áireamh 100% agus muid ag plé dearadh agus brandáil togra leo. Ba mhór an phléisiúir oibriú leis an bhfoireann agus bhí muid an-sásta leis an toradh críochnúil. Bhí sé tábhachtach dúinn chomh maith go raibh sé ar ár gcumas ár ngnó a phlé as Gaeilge chomh maith! Guíonn muid gach rath ar an gcomhlacht amach sa todhchaí."
Muireann Ní Dhroighnéain,
Ealaín na Gaeltachta
"We came to Idirlinn to get a website that would show the beauty of The Dingle Way walking route and give people all the information they might need. We wanted to attract more walkers to the area.  They were sound and easy to deal with. We are delighted with the great website they did for us and we will certainly recommend them to others."
Kevin O'Shea,
The Dingle Way Committee
"Seirbhís  ghairmiúil de chaighdeán ard a chuirtear ar fáil ag Idirlinn. Tá dearadh an-thabhachtach inár gcuid oibre in Amharclann agus Ionad Ealaíon An Lab sa Daingean. Is féidir braith ar Idirlinn chun dearadh cruthachach agus spreagúil a chur ar fáil. Táimid  an-shásta le gach a dheineadar dúinn go dtí seo. Táid cabhrach, oscailte agus éifeachtach i mbun a gcúram."
Áine Moynihan,
Stiúrthóir Ealaíne An Lab

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