Online spending was up 15.4% in the 2016 Christmas season in Ireland alone
1 in 4 customers buy online using mobile. However, 48% of customers do their research on mobile and then buy on their laptops. 61% of users do not return to a mobile site they had trouble accessing. If your website is not mobile optimised, it’s time to get it sorted.
Now is the time to maximise your social media presence. Start by increasing your engagement through competitions, posts and product teasers –you don’t even have to mention the C word. Increasing anticipation and engagement grows your customer base for the season to come.
Online reviews impact 67.7% of purchasing decisions, according to Moz.com. Nothing builds trust like feedback from other customers. Implement a rating system on your product pages and solicit product reviews from customers. They don’t need to be overused. They simply need to be available to reassure and encourage.
According to Baymard Institute research around 27% of customers abandon their shopping cart, mainly due to “too long [or/and] complicated checkout process”. Reworking your checkout is not an easy nor fast task, so you need to plan it in advance.
What is your returns policy?
Have you display the shipping prices on the product page?
Clearly displaying the terms and conditions is vital to reassure your customers-nobody wants a surprise in their shopping cart. Ensure easy returns. Provide the details upfront and your customers will reward you with return purchases!