5 Reasons to Invest in a New eCommerce Website

"Every day, Irish consumers are spending over €20 million online"

At the moment, much of that daily €20 million is going overseas because many businesses are not prioritising eCommerce. 71% of consumers are 'more likely' to buy from a business that has a website
So why invest in a new eCommerce website?
Here are five reasons why it makes sense:

1. Responsive Design is Crucial

Mobile website visits outstripped the more traditional desktop visits in 2015 . If your website is not designed for mobile traffic, you lose at least half your audience immediately. Your website must not only be optimised for mobile and tablets, but also the design of these versions must meet or exceed your desktop version.

2. Ease of Updating

With modern content management systems, it is no longer complicated and time consuming to make necessary changes. The provision of quality information is one of the benefits of online shopping, so ease of updating is a vital component of your eCommerce journey.

3. Smart Email Marketing

Because email marketing offers the highest rate of conversion over any other medium, it makes sense to maximise its use. With the right system, most of this can be automated but still feel like it has been personalised to meet your customer’s needs and interests.

4. Good Design Makes Money

Good design builds consumer confidence and trust in your brand. A good designer will make the best use of the psychology of colours, positioning, shapes and more, to provide an intuitive path to checkout. This seamless experience encourages your customers to return and buy, time and again.

5. Social Media Integration

For many businesses, Social Media Marketing is a huge opportunity to find customers and sell products but it’s not being used well in most cases. Simple solutions like integrating the Facebook Pixel properly, provide a wealth of information that will increase your return on investment, rather than just looking at vanity metrics such as likes and shares.

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Testimonials

What customers say about us
"Idirlinn was recommended to us by a friend. We needed to design a website for a festival but didn't even know where to begin. From the outset David and Jindra were incredible. They were very patient and offered some great ideas and just made the process so easy. We have had several dealings with them since and have been very satisfied with their work. We highly recommend them on a regular basis and will continue to work with them."
Dara Herlihy & Matt Griffin,
Dingle Folk Fest
"Bhí Ealaín na Gaeltachta an-sásta le Idirlinn. Thóg siad gach rud a bhí uainn san áireamh 100% agus muid ag plé dearadh agus brandáil togra leo. Ba mhór an phléisiúir oibriú leis an bhfoireann agus bhí muid an-sásta leis an toradh críochnúil. Bhí sé tábhachtach dúinn chomh maith go raibh sé ar ár gcumas ár ngnó a phlé as Gaeilge chomh maith! Guíonn muid gach rath ar an gcomhlacht amach sa todhchaí."
Muireann Ní Dhroighnéain,
Ealaín na Gaeltachta
"We came to Idirlinn to get a website that would show the beauty of The Dingle Way walking route and give people all the information they might need. We wanted to attract more walkers to the area.  They were sound and easy to deal with. We are delighted with the great website they did for us and we will certainly recommend them to others."
Kevin O'Shea,
The Dingle Way Committee
"Seirbhís  ghairmiúil de chaighdeán ard a chuirtear ar fáil ag Idirlinn. Tá dearadh an-thabhachtach inár gcuid oibre in Amharclann agus Ionad Ealaíon An Lab sa Daingean. Is féidir braith ar Idirlinn chun dearadh cruthachach agus spreagúil a chur ar fáil. Táimid  an-shásta le gach a dheineadar dúinn go dtí seo. Táid cabhrach, oscailte agus éifeachtach i mbun a gcúram."
Áine Moynihan,
Stiúrthóir Ealaíne An Lab

"Every day, Irish consumers are spending over €20 million online"

Free up your time

At Idirlinn we have the skills and experience to grow your online business. Our dedicated team will work with you to create a customer friendly eCommerce website and a comprehensive digital marketing strategy that boosts your business

Here at Idirlinn we can run and promote your online business for you, freeing up your time to look after your day to day

Idirlinn - Ecommerce Specialists

Web Design, Branding, Social Media and Online Marketing for your Business

We build and managed a wide range of eCommerce websites. You can see an example of our work in our portfolio

Reach new customers

Only 30% of Irish businesses are trading online, there is a massive market to be tapped into not only at home but also abroad. Getting your business trading online now will give you access to a huge number of new customers and allow you to reconnect with existing ones
The Government recognises that there is a huge potential in getting Irish businesses online so that they can sell their products and services nationally and internationally. To build an effective eCommerce business, you need to invest at least €5,000 and the Government are offering to cover half the cost to encourage businesses to start trading online
The eligibility criteria
  • • have a limited online trading presence   
  • • fewer than 10 employees
  • • turnover less than €2million
  • • applicants must be registered and trading for minimum of 12 months
The Vouchers can be used to develop or upgrade an ecommerce website including an online payments or booking system. Online advertising, app development, implementation of a digital marketing strategy, and consultation with ICT experts are all eligible for this funding

Find out more about how Idirlinn can help you

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