Irish online sales are forecast to grow to an estimated €21 billion by 2020
You’ve probably heard plenty about the benefits of selling online such as
But the tricky part is how to go about selling online. Here are 5 ways to use your eCommerce Website to boost your online sales.
Customers are more likely to buy from you, if you give them the information they need. You can provide a wealth of detail for your customers, including features, uses, sizes, materials and more. They are also more likely to return to buy again, if you give them all they need to make the decision to purchase.
Have you thought about exporting? You can sell your products to global customers, without having to invest heavily in new markets. With an internet marketing campaign, you can easily explore markets in new countries with a minimal financial investment and test the waters. You can easily access global markets with a great eCommerce website.
Website analytics provide answers to questions you may not have thought of. How many people added your product to the shopping cart but didn’t buy?How long do they spend on your website? All this data is really useful to fine tune your website to make sure more people buy from you rather than your competitor.
Recommendations are vital to building a thriving business-doubly true online as offline. Positive reviews have a huge impact on your potential customers’ buying decisions. On a good website, your customers leave reviews on the product pages, as well as on social media. Happy customers are the best advocates for your business.
Lower marketing costs is a benefit to any business and online marketing is more cost-effective than ever. The more people visit your website, the clearer your customer becomes, based on data rather than speculation. Using this data, you can target those customers most likely to buy your products, increasing your marketing effectiveness.