How To Use Your Website to Boost Sales

Irish online sales are forecast to grow to an estimated €21 billion by 2020

71% of Irish consumers are more likely to buy from a business that has a website

There is a huge opportunity to capture a slice of the online market at the moment. Maybe you are not sure how to get started. Developing a great eCommerce Website is the answer.
What is eCommerce?
eCommerce means buying and selling online, either through an online shop or by taking bookings. When you buy a book from a website or download a audio track, you’re engaging in eCommerce. It’s that simple!

You’ve probably heard plenty about the benefits of selling online such as

  • Increased Sales
  • Increased Customer Retention
  • Increased Revenue

But the tricky part is how to go about selling online. Here are 5 ways to use your eCommerce Website to boost your online sales.

Presenting Customer with Information

1. Provide Your Customers with Information

Customers are more likely to buy from you, if you give them the information they need. You can provide a wealth of detail for your customers, including features, uses, sizes, materials and more. They are also more likely to return to buy again, if you give them all they need to make the decision to purchase.

2. Explore New Markets Without Risk

Have you thought about exporting? You can sell your products to global customers, without having to invest heavily in new markets. With an internet marketing campaign, you can easily explore markets in new countries with a minimal financial investment and test the waters. You can easily access global markets with a great eCommerce website.

Explore New Markets
Measure Everything

3. Measure Everything

Website analytics provide answers to questions you may not have thought of. How many people added your product to the shopping cart but didn’t buy?How long do they spend on your website? All this data is really useful to fine tune your website to make sure more people buy from you rather than your competitor.

4. Get Recommendations

Recommendations are vital to building a thriving business-doubly true online as offline. Positive reviews have a huge impact on your potential customers’ buying decisions. On a good website, your customers leave reviews on the product pages, as well as on social media. Happy customers are the best advocates for your business.

Get Recommendations
Save on Marketing Costs

5. Save on Marketing Costs

Lower marketing costs is a benefit to any business and online marketing is more cost-effective than ever. The more people visit your website, the clearer your customer becomes, based on data rather than speculation. Using this data, you can target those customers most likely to buy your products, increasing your marketing effectiveness.

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What our customers say about us.
"Idirlinn was recommended to us by a friend. We needed to design a website for a festival but didn't even know where to begin. From the outset David and Jindra were incredible. They were very patient and offered some great ideas and just made the process so easy. We have had several dealings with them since and have been very satisfied with their work. We highly recommend them on a regular basis and will continue to work with them."
Dara Herlihy & Matt Griffin,
Dingle Folk Fest
"Bhí Ealaín na Gaeltachta an-sásta le Idirlinn. Thóg siad gach rud a bhí uainn san áireamh 100% agus muid ag plé dearadh agus brandáil togra leo. Ba mhór an phléisiúir oibriú leis an bhfoireann agus bhí muid an-sásta leis an toradh críochnúil. Bhí sé tábhachtach dúinn chomh maith go raibh sé ar ár gcumas ár ngnó a phlé as Gaeilge chomh maith! Guíonn muid gach rath ar an gcomhlacht amach sa todhchaí."
Muireann Ní Dhroighnéain,
Ealaín na Gaeltachta
"We came to Idirlinn to get a website that would show the beauty of The Dingle Way walking route and give people all the information they might need. We wanted to attract more walkers to the area.  They were sound and easy to deal with. We are delighted with the great website they did for us and we will certainly recommend them to others."
Kevin O'Shea,
The Dingle Way Committee
"Seirbhís  ghairmiúil de chaighdeán ard a chuirtear ar fáil ag Idirlinn. Tá dearadh an-thabhachtach inár gcuid oibre in Amharclann agus Ionad Ealaíon An Lab sa Daingean. Is féidir braith ar Idirlinn chun dearadh cruthachach agus spreagúil a chur ar fáil. Táimid  an-shásta le gach a dheineadar dúinn go dtí seo. Táid cabhrach, oscailte agus éifeachtach i mbun a gcúram."
Áine Moynihan,
Stiúrthóir Ealaíne An Lab

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