Here are 5 reasons to invest in a new website
Design builds trust. People buy from and engage with brands they like. Is your website doing you justice? Does it work well on all devices? In 2017 we saw more people browsing on mobile and tablet devices than traditional desktop. Make sure you're ready for them.
Getting the right message on your homepage and elsewhere is crucial. Shopify makes it easy to update your website at anytime. Our clients find that even with a bespoke design their websites are easy to update and they don't miss opportunities to optimise. This is crucial in fast-moving industries.
Email is still the highest converting channel for attracting customers. Mailchimp recently released an automation suite that makes it easy to welcome new customers, tempt back old ones and target your audience in other ways. These techniques were once the domain of large brands with lots of money. Outsmart, don't outspend.
User research is a great way to “spy” on your competition. You can easily run user tests on your competitors to find out what they’re doing right and whether users trust them over you. You can also find out which other companies in your industry your users are already doing business with, and why they like working with those companies. Don’t fall behind
Conversion is one of the hottest words on the web right now. Every web page you design is now a piece of “accountable content”. By this I mean that its purpose, impact, and success can be, and is being, measured. If it’s not playing a part in successfully converting visitors into customers, it’s not been designed correctly. Design isn’t the only factor in high conversion rates. Copy plays an enormous part. But the greatest copy in the world won’t help if your visitor is distracted, offended – we all know bad design can be downright offensive – or confused. By combining a few simple design principles and some basic psychology you can completely shift your focus to design web experience that both delight and convert.